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I often find myself needing to match colors on a website or other marketing materials to existing pictures and logo’s. If there is good documentation this is a fairly straightforward and easy task. Since ELC is often brought on to freshen up a website or rebuild it from scratch, those documents are either long gone …

Creating a Style Blueprint for your Website is as simple as opening a Word document and making a list of common elements you will use on each page of your website. On your list put the types of fonts, photo sizes, linking schemes, how you use line breaks between paragraphs, line breaks after quotes and …

Notepad 2 is a very lightweight Notepad alternative. I am always a fan of free tools and programs. More often than not they run better and have all the functions you need minus the bloat and useless tools you don’t. I come from a Linux background and I love under dog products. I’d rather support …

You’ve built a fresh new website, used every SEO (search engine optimization) recommendation and have posted your new website for the world to see. What’s the problem? Can the world see your website? There are so many different browsers chance’s are high that a visitor has a browser that can’t view your website correctly. Every …

One of the things I love about WordPress is that it allows small businesses the ability to control their own web content. More often than not I come across small business owners who know that their website needs content updated and a fresher look. There is one thing that keeps the majority from making the …

One of the first things I always stress to a client once ELC is done with a website redesign at the end of our 3 month basic optimization package is to change the password. Often the client contacts us after wards to make a few changes or they would like us to do ongoing monthly …

Obviously some folks like my friend “Mark” below haven’t received the memo yet. Generic emails with directions on how to link to a unrelated site are a waste of time. I don’t care if you purchased a email blaster program (see below “Don’t Get Fired…”). However long it took you to write out the email …

I often work late on website SEO and Internet marketing strategies because I find that is the best time to make changes and tweaks with the least amount of disturbance to visitors. However, working late can lead to a sleepy brain. Here are a few tips to make you less crazy and a bit more …

In my never ending SEO quest to appease Google enough to be rewarded with top search results I’ve started to “Trim the Fat” from all the website’s ELC works on. Previously for user experience I would compress pictures, CSS, JavaScript, reduce PHP calls, etc. I always tried to build a site for the slowest possible …

As part of our SEO and Internet marketing services we like to find ways technology can save our clients money. We offer Network Administration services and technical advice to clients who otherwise would have no one else to call. We like to be a resource for all their technical needs. You can save on 411 …