Creating videos with SEO in mind
Video is a compelling tool in the SEO arsenal. A study by Forrester Research found that video has a 50X greater chance for first-page search result success over plain text.
So does this mean I can capture a quick Flip Cam video of our company president saying why XYZ Co. is the greatest, throw it on YouTube, and immediately expect to see first-page Google results? Well, not quite…
In order to capture that coveted real estate on page one of Google, – and actually convert customers once they watch the video – you will need to take a more strategic approach.
1. Do a preliminary SEO analysis to find ‘back doors’ for video.
What exactly are your customers searching for? Work with a professional SEO company to find the keywords which will get you the best chance to appear in search. In addition to aiding in search, this will give you great insight into what your company should be highlighting within your overall marketing efforts.
2. Create questions based around these search terms.
Once you know what your customers are openly seeking, structure your videos around those specific topics. Each one of your videos should cover a specific question that your customer may have. Along with SEO success, this will position your company as an industry leader in keeping up with the latest trends. Questions work great for long tail search (where people actually type in longer phrases or questions).
3. Keep your videos concise and interesting.
In regards to video length, keep it short. As wonderful as your company/product is (which I’m sure it is) most people are only willing to give a video around a minute of their time for you to explain it.
It is also important to keep in mind that the more complete views your video receives, the more likely it while show up in better search results. Google tracks all video views and gives preferences to those that are watched from start-to-finish. In the race for SEO success with video, it is definitely quality over quantity (as far as length) that will win out.
For a much more detailed look at video strategies related to SEO, you can check out our white paper on Search Optimized Video at http://tinyurl.com/VoltageSOV
Image courtesy of Stevbike via Flikr