The Power of Website Statistics
Do you know who is visiting your website? How they found your website? How they are seeing your website? What your visitors are looking for? Do you know how to determine what they might be looking for and not finding? Understanding your websites analytic statistics can substantially reduce your visitor Bounce Rate (Bounce Rate: How fast a visitor leaves your website). Along with Bounce Rate reduction, the statistics can help you and your sales staff call on hot leads.
Do you know what your visitors see? Analytics can tell you so much about your visitors. This information is invaluable in finding out exactly how your visitors are using your site. With this knowledge you can further customize your site to fit their needs better. For instance in one clients site statistics we analyzed showed a surprising number of people searching (and finding) their services via mobile browsers. However these same potential clients weren’t staying on the website they were immediately bouncing out of the site. It turns out that the site looked great in every other browser except mobile, in fact the site was practically unusable in a mobile browser. A site being created today is usually tested in mobile browsers, but this is not the case for sites that have been built years ago.
Determine What Your Site Is Lacking
The analytic statistics from your website can tell a valuable and profitable story if you know how to interpret them correctly. A high Bounce Rate is not a good thing to have. It means visitors are coming to your website and leaving. If they go back to the search engine and resume their search… the “Bounce” is counted against your website by the search engine. We know how to analyze your statistics in order to determine why your visitors are not staying, and what they should have found.
Get a Higher Visitor Retention Rate
As any sales person knows: “The longer a person looks around, chances are they are looking for reasons to purchase”. The same holds true for a website. Our number one goal is to convert website visitors into customers. We do this several ways:
- Identifying Poor Site Conversion Area’s
- Website Design to Increase Visitor Conversion
- Proper E commerce Trust Design
- Content Research and Writing
- Social Media – A Public Face to Interact With
Direct Sales Leads From Customers Who Want Your Services Now
Do you know who your visitors are? Site statistics can often also show you who your visitors are. Not every visitor uses a ISP that will show this information. There are plenty that do and we can show you how to use this information to gain contacts and boost your sales. Imagine knowing what companies are looking for your services. Knowing this reduces cold calling and up’s your sales from hot leads. We can teach you and your sales staff how to use the information from your website analytics to find the right person in the organization looking for your services.