Keyword Research Will Boost Sales
Visitors Don’t Always Know Your Industry Jargon
The more general the keyword, the more competitive it is. Our methods go beyond the obvious. For instance: You might have a website dedicated to Widget’s. There are millions of other Widget sites out there competing for the keyword “Widget”. We find unique qualities about your Widget business to make your website stand out. We also spend time doing comprehensive competitor research. Knowing who we have to beat in the search results helps us get you to the top 10.
You might have a product that many people need but have no idea what to call it. We can help you find the best way to describe your product or service. The good thing is that people usually don’t just type a keyword, they use search phrases to describe what they want. We have various methods that we use to find out what your potential visitors might be using as a search phrase / description to find your product or service.
Part of finding the best keywords that potential customers are most likely to use is our research in potential keyword phrases. Most people do not type in set keywords.
For example a keyword phrase might be:
“I want a Blue Parrot that can sing Yankee Doodle Dandy”
“Big blue birds that are patriotic”
We spend time learning about your product and services so we can determine what your customers might be searching for and how we can help your website give them the information they need to find what they need.
Using all of our techniques we find the best possible word combination’s for your website. We implement these keywords into our copy writing / content creation services, link building strategies, and Search Engine Optimization techniques.
Because our Search Engine Optimization (SEO) strategy philosophy is to monitor all of our client sites for a minimum of 3 months to ensure results. “Set It & Forget It” does not work. Analyzing site statistics and making changes based upon the data does work. We do this because we want our clients to see results. SEO is not a static process, it is by nature dynamic and changing.