SEO Speakers – Presentations
Questions & Answers for Your Business Associates – Trade Organization
There is nothing we like better than to discuss all things SEO and Internet search marketing related. To actually have someone want to listen is geek nirvana! Pontificating and waxing poetic about basic SEO ranking factors to more complex SEO factors like js – css code suturing, code validation and other big words like Canonical issues. Don’t worry… we break it down into “People Speak”.
Web Design Issues Explained
We also love to discuss web design issues as they relate to SEO. Did you know that there are ways to completely turn off a potential customer through site design? Customer conversion is one of our specialties. We can bring your site thousands of visitors. But are they going to convert into customers? We can explain to you why channeling your website to a direct customer focus is better than trying to scoop up every visitor possible. We also can help you learn how to structure your website for the best possible customer experience that leads to trust and purchase.
Sales Staff Training
One of our most valuable discussions is for the most resistant: Sales People. A website is a 24/7 sales tool. Used correctly your sales staff can use your website for leads on customers that “want your goods and services” now. Sales staff is generally resistant if all they are used to is cold calling and cold drop in’s. Many might view a new website as a competitor. We help teach your sales staff that “hot leads” from website analytics along with our training on how to find the motivated purchaser within a organization can boost their sales.
Do you HATE boring presentations!
Do you HATE isolating industry jargon!
Are you ever sorry that you had that Turkey sandwich at lunch? Triptophan (Turkey Snooze) is kicking in while the presenter reminds you of Ben Stein as the Economic’s teacher in Ferris Buellers Day Off? Are you now thinking of hiding under your desk ala George Constanza from Seinfeld and taking a nap?
SEO Teacher: In 2011, the Google-controlled Search Engine, in an effort to alleviate the effects of the… Anyone? Anyone?… the Great Panda/Farmer update, passed the… Anyone? Anyone? The decision to eliminate? Content farms? MFA (Made For AdSense? Which, anyone? Raised or lowered?… lowered rankings, in an effort to offer more relevant Google search results. Did it work? Anyone? Anyone know the effects? It did not work completely, and many quality websites were deemed “low content value”. What are the reasons this could have happened to legitimate websites with original content? Anyone know what this is? Class? Anyone? Anyone? Anyone seen this before? The May Day Update of 2010. Anyone know what this says? It says that many websites that show a few spammy SEO efforts that worked in the 1990’s, yet still had relevant content would escape for the time being of being devalued in ranking. However, the Panda / Farmer update wiped out the May Day Update leniency along with a concerted effort to clear the search results of low value / quality websites. This is very controversial as many legitimate sites got hurt. Does anyone know what Matt Cutts and Amit Singhal called this in the 2-24-2011 Google blog? What about their direct responses to the Panda / Farmer Update at the 2011 TED conference? Anyone? Something-seeeaaarrrccch relevance. “search relevance”.
We Offer Engaging – Interesting – Audience Participation Presentations
We pride ourselves on keeping our audience interested and participating. You brought us in to help you and your staff / group learn about SEO and Search Engine Marketing. We will make sure that your staff / group can and will understand the information we discuss.
Our presentations are rather informal, off the cuff, sometimes funny, always relevant and always welcoming to back and forth discussion to further the learning process. We also offer “after the presentation info”. If we could not completely answer a question due to lack of information, we will research the answer and get it back to your staff / group.
Before – After Presentation Learning
We also welcome your staff / group to submit questions prior and after our presentation through our SEO question form. It is our belielf that learning does not stop and start with the presentation, it is a fluid process of information exchange.
What Do You Want to Know About SEO – Internet Marketing
Simply tell us what you would like to know and we can bring all the related facts and figures to support our information. If you like you can forward a list of questions from your staff / group. We are more than happy to form our presentation around their questions and interests.
Travel within Chicago and North America
We are located in the Downtown Chicago River North neighborhood and are available to travel within the Chicagoland Metro area Tri-State area. You also are more than welcome to fly us out to your location.