SEO – Website Internet Marketing
Search Engine Optimization (SEO) is more important than ever to to a company’s online success. A website is literally your 24/7 tireless salesperson. The reality is for most businesses that unless they are maximizing the effectiveness of their website through an on-site and off-site marketing campaign they are NOT utilizing their most effective sales tool and losing market share. To make matters worse they are allowing their competition the competitive edge. Almost every person today uses the Internet to find information about products and services. Does your website have what it takes to make a customer choose your products and services over the competition? Can that customer even find your website on the Internet? Everyday a company waits to update their website and implement a Internet search marketing campaign is 1 more day that company allowed their competition to get ahead of them on the Internet.
Search Engine Optimization
SEO has become a highly competitive and difficult field to navigate. The days of inserting a few Meta keywords into a web page and enjoying top rankings are over and long gone. The fact is that few if any search engines even look at Meta keywords. Search engine algorithms are sophisticated and constantly being updated. Today it is difficult and highly competitive to get top search engine rankings for keywords. We constantly monitor the various known factors that currently affect search engine rankings so we are knowledgeable about all relevant changes that can affect our clients rankings.
Does Your Web Designer Really Know SEO
It seems today that everyone and anyone “claims” to do SEO and optimization. Not everyone is up to speed on the latest changes. Google is projected to have 550 algorithm changes in 2011 alone. The latest algorithm change by Google in 2011 is called the Panda / Farmer update This update affected up to 12% of all search results. The reality was that the small business websites became even more vulnerable to algorithm changes. There are various reasons why smaller companies were affected. More importantly… Does your web designer monitor algorithm changes and change their SEO strategies accordingly?
Does Your Web Designer “Tweak” Your Website?
While other websites might have been upset by the latest change by Google’s Panda / Farmer update, we just needed a bit of tweaking. ELC has long stood firm on good coding, content and web design will win over time versus the latest “trick” of the month. Such practices stand the test of algorithm changes. This belief and code of conduct is also why we will NOT give false promises to clients. Like anything in life, top rankings take time and work. We take our continuous learning and apply it to every new project we work on and current client websites.
We Can Help You Show The Benefits of SEO To Your Company
If you are the only person driving this innovation we can help you with facts and data to show your organization all the benefits they are missing by not utilizing the website to its full potential. We also are available to train and guide your existing IT department in deploying current SEO practices.