Website Competitor Analysis
Using The Competition To Boost Your Web Search Ranking
Do you know who your competition is? You might think you do, but we usually find direct competitors you never knew existed that are competing for your market share on the Internet. We start off by finding out what you know about your competition. From there we perform the same analysis we would for a new client in order to find the strengths and weaknesses of the competitions website in search engine rankings.
Competitive Analysis Results
Our competitive analysis usually has surprising dramatic results for our clients. Clients are usually very aware of their “Brick & Mortar” competitors in their local area and industry. However, the Internet blows all that away. When you factor in Keyword research it is amazing how people will find your business or service. Our clients are always surprised to see what keywords their competitors are ranking for.
Indirect Internet Competition
Once your direct Internet competition is determined. We then analyze your indirect competition because that is also a good checkpoint to make sure your site is staying competitive in your product / service marketplace. We also identify your Internet competition in your business category both for global and local websites.
Internet Search Marketing Strategy
We then identify a strategy to bring your website to the top of the search rankings. Often is is as simple as just exploiting your competitions lack of Internet marketing and website SEO. However, many times the competition is more Internet sophisticated. We then recommend more in depth on and off page strategies along with continuous optimization for at least 6 months to a year to ensure that your website is built upon a firm foundation that can beat your competition in the long run and withstand search engine algorithm changes.