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SEO is so much more than knowing how to optimize a website. SEO also requires you to monitor how well the search engines are performing. You also need to be aware of alternate search engines for niche markets. For instance since Bing and Yahoo! Search teamed up in 2009, together have been actively moving to …

Google’s Panda / Farmer update on 2-24-2011 was a major one that sent shock waves through the Internet. Not only were Internet professionals like SEO specialists astounded, the disbelief extended to everyday website owners who largely remain uninformed on daily, weekly and monthly search engine algorithm changes. Google’s goal was to reduce poor quality sites …

Recently I got a call from a client who found a visit from the Google Transcoder in their website’s statistic program. Understandably they were a bit confused. Basically Google sent a Transcoder spider to re-index their front page for mobile search. A few years ago Google developed the Wireless Transcoder to support viewing Gmail on …

Have you ever wondered HOW Google works? The folks over at PPC Blog created this great visual to show how Google interacts with a website and determines the relevancy of a website based upon Google’s proprietary Algorithm. NO one knows exactly what this Algorithm is. Most SEO consultants follow industry news, patent filings and perform …

I came across the latest helpful offering from Google when I was looking up current client keywords to see positive or negative movement as a result of the recent Google Caffeine update. Google offers helpful suggestions based upon other users searches and terms. This is to help increase the chances of your search finding the …

The Yahoo Microsoft merger was finalized in late February 2010 when the merger was approved by the U.S Justice Department and European Commission.  The merger is a 10-year agreement between the two companies. In a nut-shell Microsoft’s Bing search engine will process and serve up search requests and show search-related ads on Yahoo. Today I …

Google announced late Tuesday that their new search index called Caffeine is live. Google has been beta testing the new search index since last year. Google’s head of their Webspam teamMatt Cutt’s gave a bit more information on what to expect from the Caffeine update. He’s been quite a vital insider voice for the Internet …

My head hurts! I’m reading my fav Internet site to catch up on all things tech & this is the headline: “BP Buys Top Google Result for “Oil Spill” ” SERIOUSLY! You Spin Me Round (Like A Record) by Dead or Alive is the song that I can’t get rid of. BP has purchased sponsored …

OK, bear with me. This would seem like a huge no-brainer but I’m still coming across this one simple mistake: Remember to name your pictures something meaningful. I’ve phrased it this way because somewhere long ago I read a psychological study that found that people remember positive reminders over negative reminders. “Please remember to take …

” Please Sir, I want some more. ” There is one thing people and search engine spiders have in common. They both want good quality content. They want a reason to keep visiting your site. Think about the sites you visit every day. Why? Chances are you visit because there is always fresh new content …