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SEO is so much more than knowing how to optimize a website. SEO also requires you to monitor how well the search engines are performing. You also need to be aware of alternate search engines for niche markets. For instance since Bing and Yahoo! Search teamed up in 2009, together have been actively moving to …

LinkedIn has an incredible amount of information about people and their careers. LinkedIn decided to go through their more than 120 million public profiles of people and analyze the shared qualities all these entrepreneurs have. I thought that it was interesting how LinkedIn decided to weed out non-startups. You have to remember that the term …

Dave Evan’s at the Cisco Blog posted the following infographic created by Cisco. The infographic below provides a visual representation of the increase in “things” connected to the Internet. With this increase, how will you prepare your network for the future? Looking over the information it is highly thought provoking. The fact that in 2008 …

Creating videos with SEO in mind Video is a compelling tool in the SEO arsenal. A study by Forrester Research found that video has a 50X greater chance for first-page search result success over plain text. So does this mean I can capture a quick Flip Cam video of our company president saying why XYZ …

SEO On Page – Off Page Factors That Affect Ranking Good and Bad   Lost Search Result Ranking If you are looking for constant change and drama -> SEO is the right field for you! Just when you think you learned it all… Your website is in the top 10 ranking for your preferred keywords, …

Google’s Panda / Farmer update on 2-24-2011 was a major one that sent shock waves through the Internet. Not only were Internet professionals like SEO specialists astounded, the disbelief extended to everyday website owners who largely remain uninformed on daily, weekly and monthly search engine algorithm changes. Google’s goal was to reduce poor quality sites …

As always, all identifying information is removed to protect the privacy of others. Hi Leah, I don’t understand how Google applies Page Rank to Facebook pages. I have 144 “likes” and my main competitor has 147 “likes”. My Facebook page’s Page Rank is 0 and theirs is 3. I’ve also noticed the same thing on …

Whew!!!!! Where has the time gone? Between our move to a new office, our new website due out Mid April, and new content for all our monthly clients websites to help combat the dreaded Google “Panda” update we haven’t had a spare minute for posting. We have been working on a “How To” guide for …

From an aesthetic view (no pun intended) I love Flash. There are some incredible looking websites designed in Flash. From an SEO view… Flash causes me pain. There is only so much I can do with a website entirely coded in Flash. I recently rediscovered this funny Flash cartoon where the Flash designer and the …

I often find myself needing to match colors on a website or other marketing materials to existing pictures and logo’s. If there is good documentation this is a fairly straightforward and easy task. Since ELC is often brought on to freshen up a website or rebuild it from scratch, those documents are either long gone …