As always, all identifying information is removed to protect the privacy of others.
I don’t understand how Google applies Page Rank to Facebook pages. I have 144 “likes” and my main competitor has 147 “likes”. My Facebook page’s Page Rank is 0 and theirs is 3. I’ve also noticed the same thing on other Facebook pages of celebrities, they will have thousands of “likes” and a page rank of 0.
Does Google count the “likes” in Page Rank for social media? I thought that social media was a big thing for Google.
Social media is a big deal to Google. This is because of all the constant updates. People are able to send information instantly via various social media outlets. For instance, when the Volcano was erupting in Iceland and disrupting air traffic people were taking pictures of the ash plume, giving first hand accounts and updates.
However, Google will treat a Facebook page like a webpage. It will be ranked according to quality of inbound links and quality of content. Facebook “likes” don’t count as inbound links. This is probably because Facebook serves your latest posts directly to people who “liked” your page. They get this information and Google has no way of knowing that they read it. However, if people are organically linking to your Facebook page, this is a metric that Google can measure. Now if Facebook released the data regarding how it’s users interacted with pages to Google, then Google would be able to accurately rank internal Facebook traffic. Google and Facebook don’t like each other much, so I don’t see a collaboration anytime in the future. Read more about the Google vs Facebook war.
Have a great week!
FAQ’s on keyboard image provided courtesy of: http://www.planetofsuccess.com/blog/