SEO WordPress Blog Design
We love Blogs. There is no better way to connect with your visitors, give them your current information, industry updates and other ways of converting a visitor into a customer. If you do it right and follow our guidelines, there is no reason why your site can not be more than a website and blog, it can be a industry leader due to your knowledge.
However there is nothing sadder than a blog that hasn’t been touched in months. If anything, neglecting a blog hurts more than not having one. We will NOT build a blog for any company that cannot commit to posting at the very least 500 words every week.
We recommend posting a informative blog post every week because it is a good interval for basic blogging. We always want to see more frequent posts, but not every client has the time or words within them. A 1 week posting schedule keeps your regular visitors interested, it also keeps the search engines interested.
You have to be careful. Posting just to post can you hurt your Internet Search Marketing campaign as much as ignoring your blog and not posting regularly. You need to keep your posts on topic.
Need Help With Your Blog Content
For clients who need help with creating Search Engine Optimized and topic specific posts we offer content creation services. Tell us what you are thinking and we can craft a well written post for you. We always strive to create unique content using our various resources (We rarely use the Internet to research topics – this keeps our articles fresh and new).
We have blog marketing ideas and options to help you keep your content fresh and helpful to visitors. When you hire us on as monthly consult / SEO work you get the benefits of our ideas and latest research in Internet marketing and search engine algorithm fluctuation. This is along with all the on and off page SEO tweaks we do to get and keep your rankings.
Is Your Blog On a Free Host?
If you have a business we strongly recommend that you integrate your website with your blog. Especially if your blog is on a free host. One of the things that inspire visitor trust is website congruity. Your website needs to flow and look whole. If your blog is hosted on a free website your visitor is taken from your website to another. This can be detrimental and hurt the trust a visitor needs to make a purchase.
We can help migrate your blog from a free host onto your web host and merge your website and blog together. Often it is easier and more cost efficient for us to recreate your website and blog in a new website. This is because if you are going to the expense to migrate a blog and update a website it is more costly for a web designer to figure out the code to make it compatible. It’s much like constantly repairing someone else’s work on a house. If they were not a professional (and even if they were) chances are good when you fix 1 thing… 3 more problems will crop up. The same holds true for a website.
Rather than have us figure out every little error and fix it, we can transport your website and blog into an new one. You get the benefit of a fresh new website with SEO optimized content, lean code structure, and a new integrated WordPress based blog.
WordPress is NOT SEO Friendly
WordPress out of the box is an incredibly powerful tool to build not only blogs but also websites. Today many of the top business websites are built upon a WordPress system. One of the challenges WordPress presents is how to make it not look like a blog. Our custom WordPress designs can ensure your businesses Internet presence is professional looking. Many times clients come to us with a with a website that was built using a free template they found on the Internet. Free is great, just as long as you know what you are getting yourself into. Like anything else in this world, sometimes you get more than you bargained for. We can review your WordPress template back-end and diagnosis the problems. Fixing the problems is often a SEO tune-up. Search engines like content rich websites which is why WordPress blogs do so well in search results. The back-end issues can really hurt your websites potential because poor / bloated / unsecure / slow loading code doesn’t improve visitor experience.
There are WordPress plugin’s that help improve on page SEO. But, in our experience none address all the potential SEO show stoppers that can arise on a WordPress template website. The irony is that too many plugin’s can slow your website down and incompatible plugins can completely break your website. The reality is that many of the tasks that SEO plugins automate can be done by hand.
WordPress Blog Customization
Often in order to get the full functionality out of a WordPress theme quite a bit of code customization is involved. More than one in-house webmaster has been frustrated trying to follow the often random appearing trail of PHP code calls to make a simple change. Couple that with frequent WordPress updates that “over write” those changes… total webmaster melt down often resulting in the webmaster NOT applying these important updates. Along with our WordPress security hardening techniques, we have methods of preventing custom code from being over written.