You might have a website and aren’t really seeing results. You might also have thought about having your site optimized to increase traffic. Search Engine Optimization ( SEO ) projects have alot in common with the Charlie and the Chocolate factory character Veruca Salt ” But I want it NOW! ”
You can throw the biggest most impressive tantrum ever and the search engines won’t care. Not even a tiny bit. If you don’t play by their rules and try to cheat you might find your site labeled as a “Bad Egg” just like Veruca.
Results are not instantaneous. You can’t just throw a few keywords into meta tags and expect to be #1. Those days are long over. Climbing to the top of the rankings is an ongoing project. I generally recommend 6 months. Most sites no matter what underlying issues they may have, can see favorable results within that time period. However, for a truly successful SEO project it has to be a ongoing process. Search engines are always changing their algorithms in order to produce the most relevant results for a search phrase. So what may work today, may not work tomorrow.
Your site may suffer from one or more of these issues:
- Brand New Domain Name
- Poor Code / Non Validating
- Entire Site is in Flash
- Little to No Content
- Host / Server Issues
- Keyword Stuffing
- Black Hat SEO
- Or Many Other Issues too Numerous to List
Please don’t believe claims of:
” Guaranteed top 10 ranking on Google, Bing, Yahoo, etc… “
No one can make that promise.
Don’t believe anyone that says they can rank you #1 for a highly competitive keyword like “restaurant, real estate, etc”. Total baloney! What can be done is narrow your keyword focus down to “Italian Restaurant Chicago” to take advantage of long tail keywords. Even then, there is no guarantee of top 10 ranking. You might think you know the best keywords to describe your site, but humans are humans and often unpredictable. So it takes quite a bit of research to really determine the top keywords a person might actually use to find your business on the Internet.
And if you do get the ranking, can you keep the visitors interested enough to actually convert into a customer? True SEO includes optimizing the content of your site to better engage your visitors. This might mean rearranging the site so it is easier to navigate. Or it might mean moving / changing parts of site and pages to influence a customers decision making process. Identify mission critical areas and avoid common mistakes.
Don’t use a service that promises ” 100 – 1000 ” links. Search engines are smarter than that. Almost every one of those links will be from a link farm. Search engines value the company you keep & reward you for it. This means 1000 links from non-relevant directories will never equal 1 link from a highly reputable site. This is why we “hand create” links. Yes, it’s slower… but the results are greater.
Super cheap SEO is just what it says it is… cheap. You do get what you pay for. If you think that you are going to get quality work, think again. What you are going to get is some underpaid, over worked person. A few keywords on your site without any of the research to truly understand how to beat the competition, and leave them in the dust. You need a targeted strategy so that the traffic you are getting is converting into sales.
The good news is that everything can be fixed. It just takes time and knowledge. Make sure that the person you have working on your website has a proven track record and referrals. Also that person should be able to explain to you what needs to be done and why. They also should be able to show you results so you can track how the changes are having a positive impact upon your traffic.